How purpose-driven marketing builds strong brands
Find out how purpose-driven marketing can transform small businesses, and learn practical steps and solutions like the Plastic Bank Impact Subscription to start your journey.
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Bringing you stories of impact, innovation, and change.
Wear the change: A bracelet with a purpose
Profitability and sustainability in business with plastic pollution solutions
What are plastic credits?
Break Free From Plastic Pollution Act: How businesses can counter plastic pollution?
Why small businesses are slow to adopt sustainability
Discover why small businesses lag behind large corporations in sustainability efforts and learn practical, cost-effective ways to integrate sustainable business practices.
The intersection of purpose and profit: Embracing shared value
Delve into the transformative power of shared value, showcasing how it drives innovation, boosts efficiency, and fosters community development for sustainable success.
Impact metrics: The new KPIs that every business should track
Explore how businesses can thrive by integrating impact metrics into their strategies, aligning financial success with social and environmental contributions. Discover why adopting a purpose-driven approach is essential in today's economy.
How purpose boosts employee retention and drives success
Employee retention is pivotal in today’s business environment. Uncover how providing meaningful work can boost your company’s retention rates and contribute to its overall success.
Crafting purposeful marketing: Amplifying your brand’s impact
Professional marketing materials that communicate your purpose can transform how customers see your brand. Learn how to effectively convey your values and amplify your impact through purposeful marketing.
Transparency and trust in ESG: The blockchain advantage
Blockchain isn’t just for tech companies. Discover how this technology can provide unmatched transparency and trust in your ESG efforts, setting you apart in your industry.
Purpose in practice: How business integrity meets consumer expectationsÂ
Today’s consumers demand more than quality – they seek integrity. This article explores why adapting to these evolving preferences is crucial for your business's survival and how to start this transformation.
The role of purpose in future-proofing your business
Future-proofing your business isn't just about technology and trends; it's about aligning with the emerging Purpose Economy. Discover how embedding purpose into your core strategy can drive long-term growth and resilience.
